Using AI to Improve Direct Mail Results
Thursday, December 19, 2024 | Direct Mail
In today’s digital world, it’s easy for marketers to focus on all things online. But there’s something…
8 Benefits of Integrating Print & Digital Advertising
Thursday, November 21, 2024 | Insights, Printing - General
In the world of marketing, no single strategy is a silver bullet. Take print and digital marketing, for example. Each medium offers unique benefits—and drawbacks. Print delivers credibility, tangibility, and memorability, while digital provides real-time engagement, measurable…
How Omni-channel AI Improves Customer Communications
Wednesday, October 16, 2024 | Insights
AI is here to stay. Rather than rue its growing influence, let’s embrace AI’s potential to streamline marketing efforts, enhance customer interactions—and hopefully lighten your workload.
Introducing AI to your omni-channel marketing strategy…
9 Best Practices for Creating High-Impact Direct Mail
Tuesday, September 24, 2024 | Direct Mail
Direct mail cuts through the clutter and makes an impact in a digital world filled with noise and distraction. After a long day of swiping, clicking and scrolling, customers relish tangible outreach from a brand.
The Importance of Audience Segmentation in Personalized Direct Mail Campaigns
Thursday, August 29, 2024 | Direct Mail
One of the biggest challenges of direct mail is getting it into the right hands. The most beautifully designed and branded piece is worth nothing if it ends up in the trash. An effective direct mail campaign…
What is Donor-Centric Fundraising?
Wednesday, July 31, 2024 | Insights, Printing, Wide Format Printing
Imagine receiving two postcards in the mail, each from a different nonprofit. Both are printed on high-quality paper and feature eye-catching designs. Yet, while one celebrates a nonprofit’s hard work and includes a lengthy list of accomplishments,…
Conference Signage That Stands Out
Monday, June 17, 2024 | Insights
The date’s set, the venue’s booked and the agenda’s finalized. Now it’s time to nail down another key element: signage. You want attendees buzzing about your event’s engaging content and effortless flow—NOT that they couldn’t find a…
8 Creative Outdoor Event Marketing & Promotion Ideas
Thursday, May 23, 2024 | Insights
Summertime is the best time to connect with customers in the great outdoors. Balmy temps and relaxed schedules boost moods and draw crowds with more time to linger and learn about your business.
While…
Top Eight Essentials for Event Planners
Thursday, April 25, 2024 | Insights
There’s nothing quite like an in-person event to showcase your brand and connect with customers. Whether you’re hosting a gala fundraiser, a sales convention for 1,500, or an intimate retreat for 20, the same principles apply: keep…
Benefits of Custom Boxes for Your Brand & Business
Thursday, March 14, 2024 | Custom Box
First impressions matter. A LOT. It takes just 15 seconds to form an impression about someone we’ve just met—and less than three seconds to form an opinion about a new product. A custom designed box offers a…
What Is Omni-Channel Marketing?
Tuesday, February 27, 2024 | Wide Format Printing
In today’s fast-paced, hyper-connected world, putting an omni-channel marketing strategy in place is essential.
Intimidated or overwhelmed? Don’t be. Let’s break down the various components of omni-channel marketing, including how it benefits your customers—and…
Event Collateral: 6 Essential Collateral Materials for Event Planning
Wednesday, January 31, 2024 | Banners & Signage, Wide Format Printing
Trade shows, conferences, galas and other in-person events offer invaluable opportunities to attract clients, network and promote your brand.
Don’t waste these occasions by arriving empty handed! Creating a suite of branded collateral to…
