DATA MANAGEMENT & HYGIENE FOR DIRECT MAIL
United GMG offers a full suite of data tools and services to ensure your mail file is compliant with all postal regulations and also maximizes response with enhanced targeting attributes.
DIRECT MAIL DATA MANAGEMENT SERVICES
United GMG are experts at data management. The mail piece only drives results if actually delivered. We ensure all USPS guidelines are followed for accurate, fast delivery to current addresses. Using advanced software each address is validated and verified and removes duplicates so only one mail piece is delivered per address, saving money.
Our printing process can segment your mail based on criteria like age, income, gender, or geographic location. This creates a personalized message with custom images, offers and content based on internal data supplied in the mail file.
Our data management services result in a clean, unified mailing list which is crucial for qualifying for USPS postage discounts. By using appended data variables your mail file is customized to enhance targeting and increase response.
Data Cleansing & Hygiene
- Address Standardization: Ensures addresses follow USPS guidelines.
- De-duplication: Removes duplicate entries to same person in mailing lists.
- NCOA (National Change of Address): Updates addresses of individuals/businesses that have moved.
- Merge/Purge: Combines multiple lists removing duplicates and errors.
List Segmentation & Targeting
- Demographic Targeting: Segments your list based on criteria like age, income, gender.
- Behavioral Targeting: Segments based on consumer behavior, such as past purchases or online interactions.
- Geographic Targeting: Targets by zip code, radius or more granular geographic units.
Data Appending
- Email and Phone Append: Adds missing contact information like emails or phone numbers to your list.
- Demographic Appending: Adds demographic data such as age, income, education level, or marital status.
Personalization Services
- Variable Data Printing: Allows personalized mail pieces where individual names, offers, or other customized data are printed on each mail piece.
Address Validation
- Ensures addresses in your list are valid, deliverable, and formatted correctly to minimize returns and delivery failures.
CASS Certification
- CASS (Coding Accuracy Support System): Verifies and corrects addresses to ensure they are accurate and complete.
Postage Optimization
- Sorting mailing list by zip code, carrier route, or delivery point for optimal delivery routes to reduce postage costs.
Response Tracking & Reporting
- Provide tracking of responses to mail campaigns, including delivery rates, delivery dates, and open rates for digitally integrated campaigns.
WHY YOU NEED DATA MANAGEMENT SERVICES FOR THE CLEANEST DIRECT MAIL LIST POSSIBLE
No one wants to waste money, especially sending mail to bad addresses. Taking one or more lists and performing data hygiene ensures every piece is sent to a valid address according to USPS guidelines and standards. Once “clean” the list can then be sorted to achieve the maximum postage savings possible.
What is mailed must also appeal to the reader and be targeted to their needs. Mailings based on custom appended demographic, purchase or geographic data personalize the campaign to the individual. This helps improve response and drive higher program ROI.
United GMG uses the most advanced software and processes to ensure the deliverability of the mail file and can print a range of variables to personalize each piece to the reader. We also can provide campaign reporting so you know when mail was delivered and, if integrated with online channels, open rates and CTR.
TELL US ABOUT YOUR PROJECT
Here at United GMG, we believe our almost 100 years of experience allow us to provide you with the highest quality of customer service and product value.
Honest Quotes; No Hidden Costs
Request a quote and see the United GMG difference for yourself.
- Expert Advice & Customer Service. Have questions? Our team members are ready to share recommendations and best practices.
- High-Quality Printing. Aside from our expert staff, we also have the tools and equipment necessary to produce the widest range of premium-quality print materials.
- Fast Turnaround Times. Whether it’s a small or large project, we will work with you to deliver your project when you need it. You can be assured your project will be ready for shipping at the agreed time.
- Honest Quotes. Working with us means there are no hidden surprises or add-on costs that pop up unexpectedly later on. We provide honest quotes that ensure we will meet your budget expectations, timeline, and project needs.
We pride ourselves on delivering honest work that does what it’s supposed to—and we do so every time. Get in touch with us today!
REQUEST A QUOTE
DIRECT MAIL DATA MANAGEMENT EXPERTISE WITH UNITED GMG
Count on United GMG to optimize your mail file and print the highest quality, personalized campaign. Our data services help companies not only save costs but also enhance the effectiveness of their mail campaigns by ensuring the right message reaches the right audience.
