Measuring Direct Mail Marketing ROI: Average ROI & ROI Statistics

When done well, direct mail is a dependable, cost-effective way to drive sales and build brand loyalty. Despite the many advances in digital marketing, customers still prefer advertising they can physically touch.

But it…

Non-Profit Direct Mail Fundraising: Best Practices & Tips

An impactful non-profit fundraising direct mail campaign can increase donations and greatly help your non-profit’s cause. Optimize your direct mail appeal letters by following the direct mail fundraising best…