When it comes to printing postcards, size is as important a consideration as designs and paper quality. Selecting the right postcard dimensions for your strategies is necessary to make sure you get the most from your postcard printing projects and direct mail campaigns.
Carefully choosing the right size for your postcards can help you save money while meeting your project requirements. However, before getting into the standard sizes of postcards, let’s discuss the benefits of using postcards in your direct mail campaigns.
Why Use Postcards in Direct Mail?
There are several key benefits of integrating postcards in your direct mail campaigns. These include:
- Lowered costs – One of the key benefits of using postcards in direct mail strategies is the reduced expenses on printing and materials. This is especially true with flat postcards in standard sizes, which are capable of being printed collectively on a single sheet to help reduce printing costs, labor, and waste.
- Instant gratification – In today’s digital environment, people want information instantly, which is one of the main benefits of using postcards, as they don’t take any time to download as a physical mail piece.
- Versatility – You can use postcards to supplement your internet marketing efforts by including links and offers that redirect recipients to your website. This also allows you to track the success rate of your campaigns and modify them accordingly.
- Avoiding filters – When sending direct mail postcards to your target audience, you don’t have to worry about them getting lost in e-mail spam folders or winding up in blacklists, instead reaching your audience directly and effectively.
Standard Flat Postcard Sizes
There are several standard postcard sizes depending on whether you want flat or folded postcards for your direct mail campaigns. Here we’ll go over these sizes and how you can use the various types of postcards to benefit your direct mail marketing campaign.
For flat postcards, available sizes include:
- 25” x 6”
- 5” x 7”
- 6” x 9”
- 6” x 10.5”
Flat postcards of these sizes can give you the added benefit of gang run printing services. Gang run printing entails printing multiple postcards on a single sheet, which can help you save money and resources while staying well within your marketing budget.
However, if flat postcards aren’t ideal for your direct mail campaign, you may want to consider folding postcards in various sizes.
Half-Fold and Tri-Fold Standard Postcard Sizes
Folding postcards come in two types of folds: half-folds and tri-folds.
Standard half-fold postcard sizes include:
- 5” x 6” (4.25” x 6” when folded)
- 10” x 7” (5” x 7” when folded)
- 11” x 8.5” (5.5” x 8.5” when folded)
- 12” x 9” (6” x 9” when folded)
- 12” x 11” (6” x 11” when folded)
Standard tri-fold postcards fold sizes include:
- 75” x 6” (4.25” x 6” when folded)
- 15” x 7” (5” x 7” when folded)
- 5” x 85” (5.5” x 8.5” when folded)
While you can include a lot more information and graphics on folding postcards compared to flat ones, keep in mind that they’ll cost more than flat postcards, particularly if you want to save money through gang run printing services.
Use Postcards in Your Direct Mail Strategy Today
If you want to take advantage of a marketing strategy that’s capable of helping drastically improving your marketing efforts, consider using postcards. Postcards are an effective and appealing way to attract prospects and influence them to perform actions that other aspects of your campaigns might not do as well.
Through the use of postcards utilizing attractive designs and offers, you can stand out from the competition while saving money on your direct mail campaign in the process.
